According to Sawyer Merritt, Kia is leveraging AI-powered scent design to create a petrol-scented air freshener for new EV4 owners in partnership with Astara, aiming to ease the transition from combustion engine vehicles to electric cars (source: Sawyer Merritt, Twitter). The fragrance, engineered with a carefully balanced hint of gasoline using advanced olfactory AI modeling, is intended to address customer nostalgia and support brand loyalty. This innovative approach highlights a new AI trend in the automotive industry—personalized sensory experiences—demonstrating how artificial intelligence is being used to enhance user experience and retention during the shift to electric vehicles.